Tuesday, December 20, 2011



8 Essential Tips For Web Designers To Improve SEO

Tip 1: Anchor Text
If use correctly, the Anchor Text can provide a lot of traffic to your website. If you do not know what an Anchor text is, it is a hyperlink that comes in a form of text. When a visitor clicks on the text, he or she will be directed to the target page that you have inserted in the anchor text. By implementing this, you can create more back links to your website. Here are a few useful resources that you can check out to know more about Anchor Text and how to use them effectively.
Tip 2: Images
Love it or hate it, images plays a big part in the process of SEO. It is very influential in the Google Image Search.  So, labelling the images can improve the SEO of a website. Although the process of labelling images can consume a lot of your time, it is worthwhile doing so because the text that you have labelled could well be the reason in bringing more traffic to your site. See the tips on how images can improve SEO:
Tip 3: Accessibility
The accessibility of a website is also important because there are all kinds of users out there using different type of browsers. So, a website must also be accessible to those who like to use the ‘not-so-popular’ browsers. Another important thing to take care of is the visibility for the visually impaired. So, it is important to make a website that can be identified by screen readers. With this, even the blind can read your website. See the additional reading materials to get more information about improving accessibility:
Tip 4: Title Tags
Use your Title tags wisely. It is a description of an online document that you often see at the top of the browser. The use of title tags in SEO is far more important than keywords. So, when you are putting contents on to a website, remember to put the main keyword phrases in front of the title tag. These words must be accurate and concise to describe the content of a particular web page. So, by creating descriptive title tags for web pages, you can get better rankings in search engines. See how title tags work and how you can optimize your website with it:
Tip 5: Speed
Make the speed of your website fast. Provide website visitors with a better web surfing experience. This will improve the SEO as visitors can load up your pages quickly. If a website takes a long time to load, it will not perform well. Therefore, the best thing to do is to design a website and build it in a way so that it will reduce the loading time. 
Here are a few ways you can implement to make your site faster:
Tip 6: Choose a good platform
The search engine works in a specific way. Free platforms are not advisable because it does not allow the user to control important things like meta-tags and internal linking that plays a huge part in SEO. For WordPress blogs, there are hundreds of templates available out there.  It is important to choose one that can allow as much customization as possible. There are many tools and platform that a web designer can use but they have to be careful which one to go for. This is because not all of them can do well in SEO. For instance, Flash an Ajax are great designing tools but using them will limit the website in its SEO performance. However, things can be changed if Flash is used together with HTML. This way, the website can be very search engine friendly. As for Ajax, things may be more difficult because the search engine is still making improvements to index the sites that use Ajax. Therefore, HTML is still the obvious choice for web designers to handle links in websites.  See the useful resources below:
Tip 7: Your Website’s code
Like the language that we use, it is important to make it clean so that other people can understand what we are trying to say. The same goes for the computer language. In this case, it is the HTML language. For a website to perform well, the codes must be clean so that the search engine can read it. Don’t get me wrong, we can be creative and use CSS but everything that we do must be organized so that the website can perform well in the SEO. See how you write better codes here:
Tip 8: Convert Your Visitors
The most important for a website is to convert a visitor into a subscriber or a customer. So, no matter how good your website looks, all your time and effort will go to waste if it is unable to make the visitor to take action and leave their details. Try to grab the attention of the visitor and increase the interaction between the website owner and his visitors. That is the ultimate goal of the website. You can have a lot of traffic but if no one is converting, you will be wasting your money with advertisements. Therefore, a great looking site will only be spectacular if it is able to convert visitors to buyers. See how you can increase your conversion:
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Monday, December 19, 2011



10 Basic SEO Tips Every Web Developer Should Follow


Search Engine Optimization (SEO) is one of the most important ingredients for getting large amounts of traffic to your website besides high-quality content. Because once your articles are a few weeks old, the majority of the traffic to those articles will come from search engines. That's why it's important to rank high in search engines.
In this article I'm going to show you 10 basic SEO tips that you should keep in mind when writing a new article or developing a new website to make sure your blog ranks high in the search engines.

1. Place Your Keywords In the Title Tag

The title tag is one of the most important things for ranking high for particular keywords. That's why it's very important to think of a title that contains important keywords and grabs the attention of people. Because when people search on search engines like Google, the title of your page will be displayed in the results and people will click on links that are the most attractive to them first. Remember that it's also very important and rewarding to have a unique title, so before you use the title, Google it and see if the title already appears in the top 10 results.
Please keep in mind that Google only displays the first 70 characters (about 8 words) of your page's title. Google does not even index the keywords in your page's title after the 12th or so word. Yahoo and MSN don't even index pages that have a page title that's too long. Source: Google – How Many Words In A Page Title Tag?
Note: Word Press users should use the All in One SEO Pack plugin for WordPress. This plugin gives you the ability to easily place the title of your post in the beginning of your <title> tag.


2. Optimize Your Robots.txt

Having an optimized robots.txt is important because this file can control which pages of your websites get crawled by the search engine spiders. For those of you who use WordPress, I recommend preventing search engine spiders from crawling wp-admin and plugin folders.
Take a look at my my Robots.txt to get an idea of how it works. Its code is pretty much self explanatory but if you want a better understand of it take a look a links mentioned below.
Here are some more resources about the robots.txt file:
·         Robots Text File - robots.txt

 

3. Proper Use of the ALT Attribute


The <alt> attribute should be used to describe an image, not to spammed with keywords that have nothing to do with the image.
Why? Because while it's true that search engine spiders cannot read images, they can however read the <alt> attribute, and having it spammed with keywords that are totally irrelevant to the image will make Google aware of what to derank you for.
Here's some more information about the alt attribute:

 

4. Anchor Text of Links

The anchor text is the text inside your <a> tags that links to other pages. Wether they're incoming or outgoing links, it's important for the anchor text to contain a description of where the link is taking the visitor. This is even more important for search engines because it tells its crawlers where the link is going.
So avoid using words like "Click Here" as an anchor text as it can hurt both your website and the website you're linking to. One more thing to keep in mind is to keep the characters in your anchor text under 55.

 

5. Quality of Inbound and Outbound Links

While most web developers know that having many web sites link to your can boost your rankings, a lot of them don't know that the quality of the websites linking to your websites plays a vital role in your website's page rank. Getting links for random dofollow blogs has a way smaller impact than if a website with a high pagerank links to your website in an article.
Who you link to matters, as Google warned webmasters that they can be penalized if they link to spam websites. Linking to really bad websites (malware injecting websites etc.) can easily get your site removed from Google's search engine results pages(SERPs). One thing to keep in mind is that Google's spiders might not follow all of your links if you have over 100 unique outbound links on a single page.

More articles about linking:

6. Proper Use of Header Tags

<h1>, <h2> tags etc. should be used when appropriate. Don't be using <h2> tags as a paragraph or using <div> class="title"</div> to display the title of your page or something.
Here's a few things to keep in mind when using header tags:
only use one <h1> tag per page
you can use as many <h2> - <h6> tags as you like in your pages
Search engine crawlers only read basic html.
More articles about header tags:

 

7. Importance of the First Paragraph

Your first paragraph is the most important paragraph in your page. This is because it's the first paragraph search engines scan and they assume that it's somewhat of a summary of the page/article. That's why it's essential to have the most important keywords of your page in the first sentence or two.
If you're using the All in One SEO Pack plugin for WordPress, the plugin will automatically take the content from your first paragraph and place it in the Meta description, which is the text that search engines display under the title of your page.

8. Ensure Your Site is Accessible

An accessible website should ensure that its content can be successfully delivered as often as possible. The functionality of pages, the uptime of the server, validity of HTML elements are all parts of site accessibility. If these points are either ignored or faulty, both your visitors and search engines will select other websites to visit.
Use tools like:
·         Are My Sites Up?
·         Link Validation Spider
To know if your site contains broken links or when your site is down.


9. Use SEO Friendly URLs

The URL of a page should be descriptive so both the users and search engines have an idea what the page they're being linked to consists of. SEO Friendly URLs also have the benefit of serving as their own anchor text when copy pasted to forums etc. due to URL having the keywords of the page in its URL. These type of URLs usually rank higher in search engines than pages with a URL like example.com/p=981489894.
Furthermore, when using Dynamic URLs try to keep your dynamic parameters under 2 or else the chance is high than it might not get crawled by search engine spiders unless they're perceived as very important (ie. have a large amount of inbound links).
More articles about SEO Friendly URLs:
·         Dynamic URLs vs Static URLs

10. Site Usability


If your website is cluttered with ads and has a terrible layout, accessibility, navigation and low quality of content, chances are that you'll get less people linking back to your site than one that has better usability than yours, thus resulting in lower page ranking.
If your website was designed in the 90s you seriously need consider hiring a web designer to redesign your website.





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Wednesday, December 14, 2011

SEO History and few tips for begineers in SEO

SEO - Search Engine Optimization

(When i started to learn about SEO i thought to make some notes which will be help full to beginners in this field so here is it)

This Blog is only for the reference of Beginners point of view

LET’S first learn about the HISTORY OF SEO, THEN WE WILL COME TO KNOW HOW TO IMPLEMENT.

1. The WebCrawler project started in 1994 and was the first full-featured search engine.

WebCrawler® was the first fully indexed search engine on the Web. Created by Brian Pinkerton at the University of Washington, WebCrawler joined the InfoSpace family of search products in 2001. InfoSpace also owns and operates the metasearch engines Dogpile and MetaCrawler, and provides the search results for Excite.

WebCrawler brings users the top search results from Google, Yahoo!, MSN and other popular search engines. WebCrawler also provides multimedia results, including images, video, news, and local information. WebCrawler is a registered trademark of InfoSpace, Inc.

U Can Implement the WebCrawler in your website for better results http://www.webcrawler.com codes are available for free to implement in your websites.

2. In 1997 Sergey Brin and Larry Page created Google as a research project at Stanford University. Google is now the most popular search engine in the world.

Currently, there are three leading international search engines – Google, Yahoo and MSN Search. They each have their own databases and search algorithms. Many other search engines use results originating from these three major search engines and the same SEO expertise can be applied to all of them.

Basic Search Engine Optimization Training Tips for Beginners and Newbie Affiliates.
1. Research keyword phrases related to your website, or blog that potential visitors will be looking for related to your site. I use the Google adwords keyword research tool it is free and it is the best online in my opinion.


2. Think highly searched keyword phrases with low competition. This may require some research on your part but it will pay off big time when done correctly. Your goal is to find lucrative phrases that people will type into the major search engines that will lead them to your site. Make sure the competition is low 500,000 listings or under should be your goal.


3. Make a list of 4-5 phrases that fit these criteria and optimize your website, or blog with these keywords. This does not mean stuffing your content with all your keywords so that your content doesn’t even read properly.
* Sprinkle your keywords into your text moderately, and make sure your text is readable for your visitors. Readers first, search engines second should be your main goal.
4. Meta Tags – These are the tags that are at the top of your blog or website in the header section. Meta tags are absolutely essential so make sure you have them added and your keywords are in your meta tags prominently. Meta tags alone can do wonders, but don’t expect no miracles. Especially if you are in a very competitive niche. But they do help out a great deal so use them wisely!

5. If you have not started your own blog, or website yet than make sure you pick a short domain name with the keywords that you are targeting in your domain name. This will make it easier for people to remember your site, and it will give you a nice boost in the search engines rankings. Having your keywords in your domain name is a great search engine optimization tip that all beginners should take advantage of if they have not picked a domain name for their new site yet.


6. Build relevant backlinks for proper SEO. This is even more important if your niche is extremely competitive like mine is. You want to link to sites with high page rank if possible that are directly related to your blog, or website for proper search engine optimization. He or she with the most quality relevant backlinks usually wins the SEO wars. Are you prepared to go to combat for your first page rankings on Google? You should be it can pay off big time for years to come without an adverse effect on your pocketbook.

So I present, 5 basic "SEO Rules" to follow when you launch a new website.

1) Don't Re-Use Your Title Tag on Every Page

Many times your website designer doesn't even realize this is being done. Your creative team is more concerned with the visual presentation than to worry about something they consider more of a minor 'nuisance".

Most of the time, your website has been created from a template, which ensures that everything looks the same -design wise- from one page to another. This is perfect to get the site off the ground and out there. Most WYSIWYG (what you see is what you get) editors work this way as well, templates allow for easy production of web pages.

The drawback to this from an SEO perspective is that the Title and Meta tags are all repeated. To get your website off on the right foot, change each page's title tag to reflect what the page is about. You'll be surprised at the good this can do for each of your web site's pages.

2) Keyword Research

It would be wise to do at least a little keyword research before your launch your website. Understanding how your audience searches is the most beneficial thing you can do for your website. Doing even the slightest amount of research can clue you into small idiosyncrasies that could be "gold mines" in disguise.

Keyword research can also let you know how to target the content on your page, how to word each page's title tag and whether people really are searching on your business name. It's well worth the time spent to discover exactly what you need to target to have a successful website.

3) Don't Use Keywords in Images

Your designer might yell at you, question your judgment, or complain that it will ruin the aesthetics of the design, but let me put it to you this way; "What good is a great design if no one can find it?"

If your keywords are embedded in images, the search engines have no clue that keyword is related to your page. They cannot "see" your images. So if the term "camel rides" is important to your business, make sure it's actual text somewhere within your content, not part of an image.

4) Check Your Robots.txt File

Check, double check and go back and recheck that Robots.txt file. Make sure it's in the root folder of your domain. Ensure all the folders and files you want to be found by the search engines are allowed. Any development folders, javascript folders, css folders or private folders, you do not want to end up in a search engine results should be disallowed.

For the proper syntax of how to configure a Robots.txt file, check out: Robotstxt.org.

5) Provide An HTML Version of Your Sitemap

Providing an HTML Version that lists the links to the pages of your site can guide the search engine spiders to all of the pages of your site. If your navigation is currently in flash or javascript, this is a great alternative way of making sure the spiders find the site's pages. Make sure that your link to your sitemap is a simple "a href" tag, not a link formed with javascript or flash as the spiders will not be able to follow that type of link.

The five simple rules can launch your website off on the right foot. Keep in mind that these are just simple steps, there's a lot more that goes into optimization of a website. This list is just meant as a guide to start you off, and these should assist you in your efforts until you have a full search marketing strategy mapped out for your website.

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