SEO - Search Engine Optimization
(When i started to learn about SEO i thought to make some notes which will be help full to beginners in this field so here is it)
This Blog is only for the reference of Beginners point of view
LET’S first learn about the HISTORY OF SEO, THEN WE WILL COME TO KNOW HOW TO IMPLEMENT.
1. The WebCrawler project started in 1994 and was the first full-featured search engine.
WebCrawler® was the first fully indexed search engine on the Web. Created by Brian Pinkerton at the University of Washington, WebCrawler joined the InfoSpace family of search products in 2001. InfoSpace also owns and operates the metasearch engines Dogpile and MetaCrawler, and provides the search results for Excite.
WebCrawler brings users the top search results from Google, Yahoo!, MSN and other popular search engines. WebCrawler also provides multimedia results, including images, video, news, and local information. WebCrawler is a registered trademark of InfoSpace, Inc.
U Can Implement the WebCrawler in your website for better results http://www.webcrawler.com codes are available for free to implement in your websites.
2. In 1997 Sergey Brin and Larry Page created Google as a research project at Stanford University. Google is now the most popular search engine in the world.
Currently, there are three leading international search engines – Google, Yahoo and MSN Search. They each have their own databases and search algorithms. Many other search engines use results originating from these three major search engines and the same SEO expertise can be applied to all of them.
Basic Search Engine Optimization Training Tips for Beginners and Newbie Affiliates.
1. Research keyword phrases related to your website, or blog that potential visitors will be looking for related to your site. I use the Google adwords keyword research tool it is free and it is the best online in my opinion.
2. Think highly searched keyword phrases with low competition. This may require some research on your part but it will pay off big time when done correctly. Your goal is to find lucrative phrases that people will type into the major search engines that will lead them to your site. Make sure the competition is low 500,000 listings or under should be your goal.
3. Make a list of 4-5 phrases that fit these criteria and optimize your website, or blog with these keywords. This does not mean stuffing your content with all your keywords so that your content doesn’t even read properly.
* Sprinkle your keywords into your text moderately, and make sure your text is readable for your visitors. Readers first, search engines second should be your main goal.
4. Meta Tags – These are the tags that are at the top of your blog or website in the header section. Meta tags are absolutely essential so make sure you have them added and your keywords are in your meta tags prominently. Meta tags alone can do wonders, but don’t expect no miracles. Especially if you are in a very competitive niche. But they do help out a great deal so use them wisely!
5. If you have not started your own blog, or website yet than make sure you pick a short domain name with the keywords that you are targeting in your domain name. This will make it easier for people to remember your site, and it will give you a nice boost in the search engines rankings. Having your keywords in your domain name is a great search engine optimization tip that all beginners should take advantage of if they have not picked a domain name for their new site yet.
6. Build relevant backlinks for proper SEO. This is even more important if your niche is extremely competitive like mine is. You want to link to sites with high page rank if possible that are directly related to your blog, or website for proper search engine optimization. He or she with the most quality relevant backlinks usually wins the SEO wars. Are you prepared to go to combat for your first page rankings on Google? You should be it can pay off big time for years to come without an adverse effect on your pocketbook.
So I present, 5 basic "SEO Rules" to follow when you launch a new website.
1) Don't Re-Use Your Title Tag on Every Page
Many times your website designer doesn't even realize this is being done. Your creative team is more concerned with the visual presentation than to worry about something they consider more of a minor 'nuisance".
Most of the time, your website has been created from a template, which ensures that everything looks the same -design wise- from one page to another. This is perfect to get the site off the ground and out there. Most WYSIWYG (what you see is what you get) editors work this way as well, templates allow for easy production of web pages.
The drawback to this from an SEO perspective is that the Title and Meta tags are all repeated. To get your website off on the right foot, change each page's title tag to reflect what the page is about. You'll be surprised at the good this can do for each of your web site's pages.
2) Keyword Research
It would be wise to do at least a little keyword research before your launch your website. Understanding how your audience searches is the most beneficial thing you can do for your website. Doing even the slightest amount of research can clue you into small idiosyncrasies that could be "gold mines" in disguise.
Keyword research can also let you know how to target the content on your page, how to word each page's title tag and whether people really are searching on your business name. It's well worth the time spent to discover exactly what you need to target to have a successful website.
3) Don't Use Keywords in Images
Your designer might yell at you, question your judgment, or complain that it will ruin the aesthetics of the design, but let me put it to you this way; "What good is a great design if no one can find it?"
If your keywords are embedded in images, the search engines have no clue that keyword is related to your page. They cannot "see" your images. So if the term "camel rides" is important to your business, make sure it's actual text somewhere within your content, not part of an image.
4) Check Your Robots.txt File
Check, double check and go back and recheck that Robots.txt file. Make sure it's in the root folder of your domain. Ensure all the folders and files you want to be found by the search engines are allowed. Any development folders, javascript folders, css folders or private folders, you do not want to end up in a search engine results should be disallowed.
For the proper syntax of how to configure a Robots.txt file, check out: Robotstxt.org.
5) Provide An HTML Version of Your Sitemap
Providing an HTML Version that lists the links to the pages of your site can guide the search engine spiders to all of the pages of your site. If your navigation is currently in flash or javascript, this is a great alternative way of making sure the spiders find the site's pages. Make sure that your link to your sitemap is a simple "a href" tag, not a link formed with javascript or flash as the spiders will not be able to follow that type of link.
The five simple rules can launch your website off on the right foot. Keep in mind that these are just simple steps, there's a lot more that goes into optimization of a website. This list is just meant as a guide to start you off, and these should assist you in your efforts until you have a full search marketing strategy mapped out for your website.
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